Tuesday, February 3, 2009
"Super" Bowl Commercials
The article I looked at was an analysis of the 2009 Super Bowl advertisements. These ads are historically the funniest of the year and more often than not they come through and deliver. Unfortunately, Dan Hope seems to disagree with this year's ads. He analyzed the ads as a whole and then pointed to a few specific examples. His conclusion? The Super Bowl ads this year were quite the bore. He said that many of them "reflect...a recession-induced lack of money" and that many just simply weren't that funny. Despite his overall dislike for the ads, he did applaud Hulu for its ad. Hulu is a company that wants you to use them to watch online media. Dan Hope commented it is then somewhat ironic that they would advertise on a television medium. However, an there is an even deeper meaning of to the ad. Hope pointed out that CBS has "significant stake" in Hulu and as such, they stand to make money whether people use Hulu or simply continue watching CBS. Therefore, this was a very clever little ploy overall. Hope also approved of Doritos commercials. While they still had to pay for an ad spot on TV, they didn't have to pay to produce the ad because they used customer produced ads that were actually funnier than professionally done ones. Pretty much, Hope just expressed how humor was seriously lacking in this set of Super Bowl ads. I don't know if hope is writing this for any other reason than to simply let us know what he thinks. Despite the lack of humor, Hope was impressed with the way in which some agencies went about creating their ads.
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2 comments:
I thought that many of the super bowl ads were funny and aimed at their target audience--an economically challenged country. This might be because it was the first Super Bowl I have seen in a few years and I was expecting them to be so.
I think you have a valid point. If you haven't seen the ads for a couple of years, how would you know the difference? I mean, it is what we would expect, isn't it? This is a different way to look at it that I hadn't thought of.
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