WW1 = Water War 1

The main idea of the article "Water Wars: Bottling Up the World's Supply of H₂O"  is how the effect of bottled water on our nation and the world as a whole and the potential effects it has on the future of the earth.  Joshua Ortega wants us to change our outlook on bottled water and make the switch to tap water.  "Water Wars: Bottling Up the World's Supply of H₂O" was featured in the March 21, 2005 issue of The Seattle Times, he writes to the citizens of the Seattle, Washington area.

Tools

1. Overstatements- A war over water would be a hundred times worse. This appeals to pathos. It helps the audience know that we need to be careful on the things we intake, because if we are not careful things could get really bad. This works for the audience, due to the face that this article was written at a time when we were at war and nobody wanted to be in that war.
2. Analogies-However, bottled water is ultimately a Band-Aid solution. This also appeals to the emotions of the readers. In the world, mainly third world countries, bottled water is the only source of drinking as compared to the United States were bottled water is considered a “luxury” rather than a product that is needed every day.  Thus bottled water fixes the problem of not having water and can be considered a Band-Aid
3. Imagery-Clean, unpolluted, affordable water. There is nothing more important in the world—but it’s in serious danger. This appeals to pathos, as it paints a very distince picture of how the clean water is in danger if we just sit back and don't do anything. The does the job that Ortega wants as it helps us realize that we really need to think about what we do and what things we put into our streams and lakes.
4. Allusion- An energy crisis was bad enough--just imagine if the Enron scenario happened with water. This appeals to logos. This works with the audience the Enron scenario was something we were all familiar with and we never want to go through that scare again. 
5. Diction- Bottled water gives the pre-packaged impression of safety.  Ortega's use of the word impression, has a resolute image, as something that we need really think about. A lot of the time bottled water never really impresses us, in fact I don't think I've ever been impressed by bottle water.
6. Conculsion- And above all else, remember that it’s not too late. Clean, affordable water is still a reality in this country. It is our patriotic duty as Americans to ensure that it stays that way. This plays important role in both logos and pathos. Ortega lets us know that we need to do something about the things we love. The way he says it makes us all feel like getting out there and doing something.