And now, for a collaborative rhetorical analysis of Lila Rajiva's "The Globalized Village." Analyze using the elements on the rhetorical analysis handout, or using any of the rhetorical tools/terms/lenses we've discussed this semester, including (but not limited to) decorum, claims/reasons/assumptions, rhetorical situation, ethos, pathos, logos, STAR, kairos, style, voice, use of punctuation to create meaning, and periods of rhetorical situation (origin, maturity, deterioration, disintegration).
When you write your mini-analysis, make sure to give a very specific example from the article, and then analyze it in a way that will help us consider the article and its message in a more useful way.
Your contributions will count as a rush-write for the day.
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I would like to focus on the tool of pathos. This was very appealing to the audience by getting their emotions involved. One particular time this was very apparent was this quote, "How does globalization feel when you have to walk a mile to the well with a squalling infant tugging at your sari and nothing to cover you head from the ferocious sun except a thin piece of old cotton?" This quote grabs your attention and makes you instantly feel some emotion for the people that globalization is affecting.
The author begins the 5th paragraph by referring to herself as a "Foreign-returning Indian". This is clearly an appeal to ethos. While it is not the dominant appeal in this piece, it is nonetheless an important one. The author goes on to rail accusations against thoughtless globalist of causing immense suffering amongst the Indian people. Having already established her native origin, she has also established a right to state how those people feel, and how they live. Her automatic authority leads us to trust her enough to believe this "unseen side" of India.
"The collateral damage of multinational companies cannot compete with the devastation inflicted by war.Cancun can't compete with Iraq for the media's attention. But is death from dehydration any less painful than being killed by a bullet?"
This is a quote by the author that really pulls at our emotional cords. We begin to think what multinational companies are really doing to people, and if they are really causing as much pain as war. This deals with pathos, and gets the reader involved emotionally on the topic of globalization.
Going through the "What does it say" portion of our analysis worksheet, we see these questions:
What is the topic or issue? - The topic at hand is the globalization of the village of Vellore in India
What is the writer's thesis or overall point? - Rajiva's thesis is that while humane globalization is honorable and should be supported, globalizing just for the sake of globalizing is damaging cultures and is unnecessary.
What reasons does the writer offer? - Rajiva uses the example of the construction of this Golden Quadrilateral highway in an area that is rarely traveled anyway. What is the point of this? Is it just to show that globalization is happening in this area? Does this justify destroying resources that are extremely valuable to the native people of this region?
Who are the intended readers? - I think the intended readers are those who would be willing to organize an effort to make some sort of change in our behaviors that limits inhumane globalization. If people speak up about the issue, maybe we can make a difference and improve the lives of our foreign neighbors.
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