Water Fears

“Clean, unpolluted, affordable water. There is nothing more important in the world-but it’s in serious danger.” Ortega’s opening line expresses his cause with heavily weighted words which strongly convey the message he provides for his readers. He is writing to show the seriousness of the global water crisis we face and the detriment caused by the recent bottled water epidemic. His desire is for each and every reader to be inspired to break from the common perception of bottled water and to not take for granted the clean public water that people in developed countries are fortunate enough to have. Throughout the article Ortega makes clever use of a variety of literary devices to gain sympathy for his cause. He approaches the article with an authoritative tone immediately establishing his credibility. While establishing himself he supplements his article with facts to establish a logical argument as well as stories that bind the reader emotionally to Ortega’s cause.