Friday, January 9, 2009

Apple Does Away With Copyright Protection

This editorial is about the recent changes Apple has made to their online music store, The iTunes Store. It says that as of this week iTunes is selling music without copy protection. This is because Digital Rights Management, the software Apple uses to keep track of copyright protection hasn't been successful. The editorial goes on to say that this change might help spark the purchase of new music because shared music is typically a great "advertisement for music we will eventually purchase."
The audience of this Opinion Editorial are music lovers and the tech-savvy, or in general, anyone who purchases or listens to music. This issue is important to the audience because it is a major change to the way iTunes has previously sold their music files, and tries to convince readers that this change will ultimately benefit the music industry. One thing I learned from this editorial was that it is important to end your argument with a strong statement, not just merely a summary of what you have already said.

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